« Giant Eagle vs. Whole Foods: Advantage... | Main | Grave Concerns About The Post-Gazette's Integrity With Regard to Smoking Bans »

Comments

sean mcdaniel

come on, sam...do the research...

in the 1970s new york had to reinvent itself. sure, the city never has to convince any that it's the "next" anything. but from those dark days, manhattan needed to prove it was still good old new york.

by the way, the I Love New York slogan came to life around 1977 or 78, after the city was bankrupt, crime ridden and left for dead by the federal govt. the new motto was a bit of a ripoff of the Virginia is for lovers marketing tag...

at the time, a lot of other cities around the country thought nyc looked a little silly trying to convince the rest of us that it was a great place...

do you think they were successful?

pittsburgh isn't trying to become the next new york. maybe erie isn't either. but some headline writer needed to stick something interesting on top of an otherwise run of the mill story.

Sam M

Sean,

Just back from a weekend of traveling. But now that I am here... What research would you like me to do, exactly? What information would you like me to find? What would it achieve?

So yeah. New York has a slogan that is widely known. So? Did that achieve anything for the city other than provide a lot of t-shirt sales? And as bad as New York ever got, was it ever anything other than "the place to be"? Prior to "I Love New York," did the biggest shows open in Topeka? Did young starlets begin trying to get their big break in Buffalo? I don't think so. So in what way was the snappy slogan a success?

Sure, New York was broken in a lot of ways. Crime, and all that. And a lot of it is fixed now. Was any of that due to sloganeering? Or has the "rebirth" of the city stemmed from hard work like fighting crime and cleaning the streets? In my mind, it's the latter.

So Erie and its supporters can talk about becoming the next Silicon Valley all they want. They can spend however many hundreds of thousands of dollars on studying whether or not that's possible, and hundreds of thousands more on PR.

All I am saying is that if I were mayor, I'd dump the slogans. Or put a bunch of high school kids in charge of it. Who cares? Then I'd take the money and hire more cops and more people to scrub grafitti.

Because that's what governments are supposed to do.

sean mcdaniel

fine, then give bob o'connor his props. he goes about his business without slogans and fanfare. honestly, no matter what, all you do is bitch.

and yeah, the i love ny slogan did help...the city did back up the brand promise by delivering visitors and residents with a safer, more enjoyable experience. even hardcore new yorkers wouldn't wish for the times square of central park of the mid 1970s to the 1980s. seriously, you must be a joy to work with.

Sam M

Welll, I have given O'Connor props. Here, for instance:

http://antirust.typepad.com/my_weblog/2006/02/resisting_downt.html

And I never said it would be better for Central Park to go back to the crime-ridden problems of the 70s and 80s. I said that the real accomplishment was in changing that, not in talking about changing that.

You say the slogan arrived in the late 1970s. But then you say the crime stayed in Central Park until the mid 1980s. I just I don't see how the slogan helped get rid of the crime. There are a lot of debates about whether "broken window" policing and other hard-charging tactics unveiled in the Guiliani [SIC] era deserve the credit, or whether it was the booming economy of the 90s. Either way, I never heard anyone contend that the slogan did the trick. I suppose you could argue that it was part of a larger strategy aimed at improving the city's image. But I am not sure any city has hundreds of thousands to spend on PR firms given that sort of tenuous cause/effect relationship. And I am pretty sure Erie DOESN'T.

Honestly. If you were mayor, how much money would you steer toward the municipal motto? Or if you were governor, how much would you spend on the state slogan? We already paid for "America Starts Here" and a host of others. Can't we just use those?

I mean, a few years back Erie was touting itself as "Erie-sistible." So clearly, they don;t all go over as well as "I Love NY." So why not hand the responsibility to a bunch of high school kids, or some undergraduate marketing students?

Amos the Poker Cat

Ya, I agree with Sam. While the economy of NYC improved in the 80's, the city was still a dump, and a joke. Remember Dinkins? Car 54 where are you? Of course, the crack boom did not help either. Not sure if they need a PR campaign for that. "I love my NY dope".

sean mcdaniel

the I love NY slogan promised a good experience to visitors...Rudy G. finally delivered on the promise...unlike other mayors. M. Bloomberg is trying to continue. Slogans and brand promises work when you consistently deliver on them. Otherwise, they're just words. just like this blog...cause it ain't accomplishing nothing.

Sam M

Sean,

You're probably right. But at least I am not demanding hundreds of thousands of dollars for my lugubrious nonsense. And a slogan committee always costs hundreds of thousands of dollars, if not more. At least with the Piatt scheme we get a Crate and Barrel. As much as I oppose that, it seems like a better return than yet another slogan.

And by the way, I still disagree about I Love NY. There is nothing Rudy accomplished that required the slogan. Like you said, it was a brand promise. Words. Which you seem to dislike. In my mind they would have beenbeeter off hiring a few more cops and making the city safe that many minutes faster.

Unless of course a slogan does other stuff. Which I might be open to hearing. But the notion that it did anything to make the city safer seems misguided to me.

For instance, "Subway: Eat Fresh" does not make the lettuce crisper or the bread warmer. That is due to ovens and coolers. Which cost a lot of money. Without the coolers and ovens, the slogan is a bunch of crap.

The comments to this entry are closed.